16 Best WordPress Plugins for Google Tag Manager in 2025

1. Versatile Digital Asset Management: The WordPress Download Manager plugin offers a robust set of features for managing and distributing digital files, including support for Google Drive, Dropbox, Box.com, and OneDrive integrations. This makes it an ideal solution for users who need to securely store and share their digital assets.

2. Comprehensive E-Commerce Capabilities: The plugin’s built-in e-commerce functionality allows users to easily sell digital products, with features like license-based pricing, coupon management, and secure checkout. This makes it a complete solution for those looking to monetize their digital content.

3. Robust Access Control and Security: The plugin provides advanced access control options, including password protection, IP blocking, and CAPTCHA protection, to ensure your digital files are secure and only accessible to authorized users. This is particularly important for users who need to protect sensitive or premium content.

4. Excellent User Experience: With its intuitive user interface, drag-and-drop file uploads, and seamless integration with Gutenberg and Elementor, the WordPress Download Manager plugin offers a smooth and user-friendly experience for both site owners and their customers.

5. Strong Community and Support: With over 100,000 active installations and a 4.1-star rating, the WordPress Download Manager plugin has a large and active user community. Additionally, the plugin is regularly updated, with 8 out of 13 issues resolved in the last 2 months, indicating a responsive and engaged development team.

1. Seamless Google Tag Manager Integration: The Yoast SEO plugin offers robust support for Google Tag Manager, allowing users to easily implement and manage their tracking and marketing tags within their WordPress website.

2. Automated Technical SEO Improvements: Yoast SEO handles many technical SEO optimizations out of the box, such as optimizing meta tags and generating XML sitemaps, freeing up your time to focus on creating great content.

3. Powerful Content Analysis Tools: Yoast SEO’s advanced content analysis features provide detailed insights and actionable recommendations to help you create SEO-friendly and engaging content that both users and search engines will love.

4. Trusted by Millions: With over 10 million active installations and a 4.8-star rating, Yoast SEO is a proven and reliable choice for WordPress users seeking a comprehensive SEO solution, including Google Tag Manager integration.

5. Ongoing Updates and Support: The Yoast SEO plugin is regularly updated, ensuring it stays up-to-date with the latest SEO best practices and search engine algorithm changes. Additionally, premium users have access to personalized support to help them get the most out of the plugin.

6. Seamless Integration with other Tools: Yoast SEO seamlessly integrates with a wide range of popular WordPress plugins and tools, such as Elementor, Semrush, and Wincher, providing a cohesive and efficient SEO workflow for users.

1. Seamless Google Shopping Integration: The CTX Feed plugin offers a dedicated Google Shopping Product Feed template, making it effortless to create and optimize your product feed in accordance with Google’s requirements. This ensures your products are easily discoverable on Google Shopping, driving more traffic and potential sales.

2. Extensive Channel Support: With the ability to create product feeds for over 100+ marketing channels, including Facebook Catalog, Pinterest Catalog, TikTok Ads, and more, this plugin empowers you to reach a wider audience and expand your online presence across multiple platforms.

3. Automatic Feed Updates: The plugin’s auto-update feature ensures your product information is kept current, eliminating the need for manual updates and providing your customers with the most up-to-date product details.

4. High User Satisfaction: With a 4.6 out of 5-star rating and over 70,000 active installations, the CTX Feed plugin has a proven track record of satisfying its users. Recent updates and a responsive support team further demonstrate the plugin’s commitment to providing a reliable and user-friendly experience.

5. Versatile Product Support: The plugin seamlessly integrates with a wide range of WooCommerce product types, including bundles, composites, and subscriptions, making it a comprehensive solution for managing your entire product catalog.

6. Customization and Advanced Features: The CTX Feed Pro version offers advanced features like dynamic attributes, smart filtering, and multi-language/multi-currency support, allowing you to tailor your product feeds to your specific business needs.

1. Comprehensive Calendar Management: The Events Calendar plugin offers a robust set of features for creating and managing events, including options for in-person and virtual events, event listings, calendar views, and more. This can be a great foundation for users looking to integrate a google tag manager feature into their WordPress site.

2. Powerful Customization: The plugin is highly customizable, allowing users to personalize the calendar to match their branding and specific needs. With its skeleton stylesheet, partial template overrides, and extensive hooks and filters, users can tailor the google tag manager integration to their unique requirements.

3. Proven Reliability and Scalability: With over 700,000 active installations and a rating of 4.3 out of 5 stars, The Events Calendar has demonstrated its reliability and capability to handle the needs of a wide range of users, from small businesses to large enterprises. This makes it a trustworthy choice for integrating google tag manager.

4. Responsive and Mobile-Friendly: The plugin is designed to be completely responsive, ensuring a seamless experience across devices. This is an important consideration for users who want their google tag manager integration to be accessible and user-friendly on both desktop and mobile platforms.

5. Extensive Documentation and Support: The plugin comes with comprehensive documentation, including a new user primer, themer’s guide, and a library of tutorials. Additionally, the developers are responsive to user queries and issues, as evidenced by the 139 out of 147 issues resolved in the last 2 months. This level of support can be valuable for users implementing google tag manager.

1. Comprehensive Event Management: The Events Manager plugin offers a full suite of event management features, including calendar displays, event registration, booking management, ticket sales, and more. This makes it a versatile solution for users looking to manage their Google Tag Manager events seamlessly within their WordPress site.

2. Flexible Integration Options: The plugin boasts strong integration with popular platforms like BuddyPress, BuddyBoss, and Zoom, allowing users to extend its functionality and create a cohesive event experience for their Google Tag Manager-powered website.

3. Robust Reporting and Analytics: With its advanced graphing and statistical features, the Events Manager plugin provides users with valuable insights into their Google Tag Manager-related event data, enabling them to make data-driven decisions and optimize their event strategy.

4. Proven Reliability and Frequent Updates: With over 80,000 active installations and a 4.2-star rating, the Events Manager plugin demonstrates its widespread adoption and positive user feedback. Additionally, the plugin is actively maintained, with the most recent update occurring just 3 weeks ago, ensuring users can rely on its continued support and development.

5. GDPR Compliance: The plugin’s built-in data privacy and GDPR compliance features, including tools for data export, erasure, and consent management, make it an attractive choice for users who need to ensure their Google Tag Manager-related event data is handled in a secure and compliant manner.

1. Seamless Integration with WordPress: As a WordPress-native plugin, WP Job Manager integrates seamlessly with your existing website, allowing you to easily add job board functionality without disrupting your site’s design or functionality.

2. Developer-Friendly Codebase: The plugin’s developer-friendly code, custom post types, endpoints, and template files make it easy to extend and customize, giving you the flexibility to tailor the google tag manager feature to your specific needs.

3. Strong Community and Support: With over 90,000 active installations and a high user rating of 4.4 out of 5 stars, WP Job Manager has a thriving community of users and developers who contribute to the plugin’s ongoing development and provide support when needed.

4. Continuous Updates and Improvements: The plugin is actively maintained, with the latest update occurring just 4 months ago. This ensures that the google tag manager feature and other functionalities are kept up-to-date and secure, providing a reliable solution for your WordPress site.

5. Extensive Customization Options: The plugin’s shortcode-based approach and the availability of numerous extensions, such as the WooCommerce Paid Listings and Job Alerts, allow you to tailor the google tag manager feature to your specific requirements, ensuring a seamless and personalized experience for your users.

1. Seamless Integration with Google Tag Manager: The Pixel Manager for WooCommerce is designed to integrate seamlessly with Google Tag Manager, allowing you to easily manage and deploy your tracking pixels across your WordPress site.

2. Comprehensive Tracking Capabilities: This plugin goes beyond basic setup and offers comprehensive tracking of all e-commerce activities, including Google Analytics Enhanced E-Commerce and dynamic remarketing events, plus advanced features like Meta CAPI and TikTok Events API in the pro version.

3. Precision and Accuracy: With customizable filters and unique tools like the Payment Gateway Accuracy Report, the Pixel Manager ensures precise and accurate tracking, helping you optimize your advertising campaigns and boost sales.

4. User-Friendly and Innovative: The plugin is praised for its user-friendly and intuitive interface, making it accessible for both tech-savvy users and casual WordPress enthusiasts. It also offers innovative features like Automatic Conversion Recovery (ACR) to help you catch lost conversions.

5. Strong Reputation and Endorsement: The plugin is “endorsed by Google’s Tag Team,” which speaks to its credibility and reliability. With over 50,000 active installations and a 4.9-star rating, the Pixel Manager has proven itself as a trusted solution for WordPress users.

6. Commitment to Security and Privacy: The plugin is GDPR-aligned and integrates with various consent management plugins, ensuring your customers’ data privacy is respected. It has also been reviewed by Patchstack, a cybersecurity company, with no major vulnerabilities detected.

1. Robust Google AdSense Integration: The Advanced Ads plugin offers seamless integration with Google AdSense, allowing users to easily manage and optimize their AdSense ads, including support for all AdSense ad types like display ads, native ads, Auto ads, and Auto ads for AMP.

2. Comprehensive Ad Management: This plugin goes beyond just Google AdSense, providing a full suite of ad management features. Users can create and display unlimited ad units, schedule ads, target ads based on content and user groups, and automatically inject ads into their posts and pages.

3. Powerful Targeting and Optimization: Advanced Ads empowers users with advanced targeting options, including by device, user role, geolocation, referrer, and more. The plugin also offers features like split testing, ad refresh, and click fraud protection to help users optimize their ad performance.

4. Widespread Compatibility and Integrations: This plugin is highly compatible with a wide range of ad networks, affiliate programs, and popular WordPress plugins, making it a versatile choice for users with diverse ad and monetization requirements.

5. Trusted and Responsive: With over 100,000 active installs and a 4.9-star rating, Advanced Ads has a proven track record of providing a reliable and user-friendly ad management experience. The plugin is also regularly updated, and the developers are known for their responsive support.

1. Comprehensive Ad Management Solution: Ad Inserter is more than just an AdSense plugin – it provides a wide range of advanced advertising features, including support for Google Ad Manager (DoubleClick for Publishers), contextual Amazon Native Shopping Ads, Media.net, Infolinks, and rotating banners. This makes it an excellent choice for users seeking a versatile ad management solution.

2. Flexible Ad Placement Options: The plugin offers a wide range of placement options, allowing you to insert ads before or after content, paragraphs, images, comments, excerpts, and even near any element on the page using CSS selectors. This flexibility ensures you can optimize ad placement for maximum visibility and revenue.

3. Seamless Google Tag Manager Integration: With Ad Inserter’s support for inserting raw HTTP response headers and JavaScript code, users can easily integrate Google Tag Manager into their WordPress site. This allows for advanced tracking, analytics, and tag management capabilities to enhance their advertising strategy.

4. Proven Popularity and Reliability: With over 300,000 active installs and a 4.9-out-of-5-star rating, Ad Inserter has demonstrated its popularity and reliability among WordPress users. The plugin’s recent updates and responsiveness to issues further showcase its ongoing development and commitment to providing a top-notch ad management solution.

5. Extensive Customization and Optimization: Ad Inserter’s extensive features, such as ad rotation, geolocation targeting, A/B testing, frequency capping, and anti-ad blocking capabilities, allow users to fine-tune their ad placements and maximize their advertising revenue. This level of customization is particularly useful for users seeking a Google Tag Manager-enabled plugin.

6. Strong Endorsements from Industry Leaders: The plugin’s endorsements from Google and Amazon, as well as positive reviews from experienced WordPress and AdSense users, further reinforce its credibility and suitability for users seeking a reliable ad management solution with Google Tag Manager integration.

1. Seamless Google Tag Manager Integration: The Tag Pilot FREE plugin streamlines the integration of your WooCommerce store with Google Tag Manager, allowing you to easily track eCommerce events and leverage a wide range of analytics and marketing platforms through GTM.

2. Quick and Easy Setup: With pre-packaged integrations for GA4 and Facebook Pixel, the plugin enables you to be up and running with your Google Tag Manager setup in minutes, saving you the time and effort of complex manual configurations.

3. Comprehensive Event Tracking: The plugin automatically tracks standard eCommerce events, such as Add to Cart and Purchase, providing a solid foundation for analyzing your sales funnel and customer behavior in Google Analytics 4 and other connected platforms.

4. Consistent Data Reporting: By utilizing Google’s DataLayer, the plugin ensures that your tracking information remains consistent across all connected tools, eliminating the risk of duplicate data or reporting issues that can arise when using multiple plugins.

5. Flexible Expansion: For users seeking more advanced eCommerce event coverage and integrations, the plugin’s Pro version offers support for a wide range of platforms, including Google Ads, Facebook Pixel, Microsoft UET, Pinterest, and TikTok, allowing you to expand your marketing efforts with ease.

6. Proven Popularity and Reliability: With over 2,000 active installations and a 5-star rating, the Tag Pilot FREE plugin has demonstrated its popularity and reliability among WordPress users. Additionally, the plugin’s developer has recently addressed an issue, indicating their responsiveness to user feedback and their commitment to maintaining a high-quality product.

1. Seamless Integration with Google Tag Manager: The WP Event Manager plugin offers a powerful integration with Google Tag Manager, allowing users to easily implement advanced tracking and analytics on their event-focused WordPress website. This integration streamlines the process of implementing Google Tag Manager features, making it an ideal choice for users seeking a comprehensive event management solution with robust tracking capabilities.

2. Extensive Addon Library: With over 37 premium addons available, the WP Event Manager plugin provides users with a comprehensive suite of tools to manage their events, including features like event calendars, ticket sales, and registration management. This wide range of addons ensures that users can tailor the plugin to their specific event management needs, including the integration of Google Tag Manager for advanced tracking and analytics.

3. Beginner-Friendly and Developer-Friendly: The plugin is designed to be user-friendly, with a straightforward interface that requires no coding expertise. This makes it an excellent choice for event organizers, business owners, and other users who may not have a technical background. However, the plugin is also developer-friendly, with a clear coding structure that allows developers to customize and extend the plugin’s functionality, including the integration of Google Tag Manager.

4. Responsive Design and Accessibility: The WP Event Manager plugin is fully responsive, ensuring that event listings and calendars display perfectly on any device. This responsiveness, combined with the plugin’s accessibility features, makes it a great choice for users who want to provide a seamless event management experience for their website visitors, including the ability to track user interactions through Google Tag Manager.

5. Robust Reporting and Analytics: The plugin’s detailed event dashboard and reporting capabilities provide users with valuable insights into their event performance, including ticket sales, registration data, and attendee information. By integrating Google Tag Manager, users can further enhance their analytics capabilities, gaining deeper insights into user behavior and the effectiveness of their event marketing strategies.

6. Continuous Updates and Support: The WP Event Manager plugin is regularly updated to ensure compatibility with the latest WordPress versions and to address any issues that may arise. Additionally, the plugin is backed by a responsive support team, providing users with access to assistance and resources to help them make the most of the plugin, including the integration of Google Tag Manager.

1. Seamless Google Tag Manager Integration: The plugin allows you to easily integrate your Google Tag Manager ID, enabling you to manage your website’s tracking and analytics through the powerful GTM platform.

2. Comprehensive Google Analytics Deployment: With this plugin, you can deploy Google Analytics on your website without having to manually edit any code. This streamlines the setup process and ensures accurate data tracking.

3. Flexible Tracking Control: The plugin offers the ability to exclude logged-in users from tracking and ignore specific devices by setting a session cookie. This granular control helps you maintain user privacy and focus on relevant data.

4. Proven Popularity and User Satisfaction: With over 20,000 active installations and a 4.8 out of 5-star rating, this plugin has demonstrated its reliability and effectiveness in meeting the needs of WordPress users.

5. Responsive Support and Ongoing Updates: The plugin developers are actively engaged with the community, as evidenced by the recent issue resolutions. This suggests a commitment to maintaining the plugin and addressing user concerns in a timely manner.

6. Versatile Analytics Solution: By offering both Google Analytics and Google Tag Manager integration in a single plugin, users can streamline their website’s data tracking and analysis, simplifying their overall analytics setup.

1. Seamless Google Tag Manager Integration: PixelYourSite offers a powerful Google Tag Manager integration, allowing you to push all your tracking events into the GTM data layer without any coding required. This makes it easy to manage and customize your tracking setup within the familiar GTM interface.

2. Comprehensive Tracking Solutions: Beyond just Google Tag Manager, PixelYourSite provides a complete tracking solution, supporting the Meta Pixel, Google Analytics 4, TikTok, Pinterest, and Bing tags. This all-in-one approach simplifies your site’s tracking and optimization efforts.

3. Automated Event Tracking: The plugin comes with a range of automated event tracking features, covering key actions like searches, form submissions, user signups, and more. This ensures you capture essential data for your marketing and analytics needs.

4. Proven Popularity and Reliability: With over 500,000 active installs and a 4.3-star rating, PixelYourSite has a proven track record of providing a reliable and well-received solution for WordPress users. The plugin’s recent updates and responsiveness to issues further demonstrate its ongoing development and support.

5. Consent and GDPR Compliance: PixelYourSite integrates with popular consent solutions and offers built-in consent filters, allowing your site to remain compliant with GDPR and other privacy regulations. This helps you maintain trust with your users while still gathering important data.

6. Extensive Free and Paid Features: While the free version of PixelYourSite offers a comprehensive set of tracking features, the paid version unlocks an even more powerful suite of tools, including advanced event triggers, improved WooCommerce and EDD integration, and native reporting capabilities. This flexibility allows you to scale your tracking as your business needs evolve.

1. Seamless Google Tag Manager integration: The GTM4WP plugin automatically adds the necessary Google Tag Manager container code to your WordPress site, ensuring a hassle-free setup process. You don’t need to manually add the code snippets, saving you valuable time and effort.

2. Comprehensive data layer support: The plugin goes beyond just adding the Tag Manager code, it also pushes a wide range of page metadata and user information into the data layer. This rich data can power advanced analytics and marketing initiatives within your Tag Manager setup.

3. Flexible code placement options: The plugin offers multiple options for placing the secondary Tag Manager code snippet, including automatic placement for compatible themes and the ability to manually add it. This ensures the code is implemented correctly, even for users with custom WordPress setups.

4. Proven track record and active development: With over 700,000 active installs and a 4.5-star rating, the GTM4WP plugin has a strong reputation and is actively maintained, with developers resolving issues in a timely manner. This gives users confidence in the plugin’s reliability and long-term viability.

5. Advanced features for power users: The plugin provides additional capabilities like weather data integration, media player tracking, and the ability to whitelist or blacklist specific Tag Manager tags, triggers, and variables. These features cater to users with more sophisticated Google Tag Manager requirements.

6. Comprehensive documentation and support: The plugin’s detailed documentation and active support community can help users of all skill levels successfully set up and configure the Google Tag Manager integration, ensuring a smooth onboarding experience.

1. Comprehensive Google Tag Manager Integration: The Complianz plugin offers seamless integration with Google Tag Manager, allowing you to easily manage and configure your tags and scripts to comply with various privacy regulations.

2. Automatic Cookie Categorization: With the plugin’s Script Center, you can categorize your cookies and scripts, including those from Google Tag Manager, to ensure proper consent management and compliance.

3. Proof of Consent: The plugin’s Proof of Consent feature helps you maintain a record of user consent, which is crucial for demonstrating compliance with GDPR and other privacy laws.

4. Regularly Updated Cookie Descriptions: Complianz automatically retrieves and updates cookie descriptions from the cookiedatabase.org, ensuring your cookie policy remains accurate and up-to-date.

5. Widespread Popularity and High User Satisfaction: With over 1 million active installs and a 4.8-star rating, Complianz has proven itself to be a trusted and reliable plugin for WordPress users seeking a comprehensive GDPR/CCPA cookie consent solution.

6. Responsive Development Team: The plugin is actively maintained, with the development team promptly addressing issues and providing updates to ensure compatibility with the latest WordPress versions and privacy regulations.

1. Seamless Google Tag Manager Integration: The Site Kit plugin makes it easy to set up and manage Google Tag Manager without having to edit any code on your WordPress site. This streamlines the process of implementing and configuring your Google Tag Manager tracking.

2. All-in-One Google Analytics and Reporting: Along with Google Tag Manager, Site Kit provides access to a wealth of other Google tools like Search Console, AdSense, and PageSpeed Insights. This allows you to get comprehensive insights and analytics about your site’s performance, traffic, and revenue – all from a single dashboard.

3. Authoritative and Up-to-Date Data: As the official Google plugin for WordPress, Site Kit delivers authoritative data and metrics directly from Google’s own products. You can trust that the information you’re viewing is accurate and up-to-date.

4. Convenient Dashboard Access: With key metrics and data from Google tools displayed directly on your WordPress dashboard, you can easily monitor and analyze your site’s performance without having to switch between multiple platforms.

5. Robust Permissions Management: Site Kit offers granular permissions controls, allowing you to manage access to the various Google products integrated with your site. This ensures the right people have the appropriate level of access to the data and tools.

6. Demonstrated Popularity and Reliability: With over 4 million active installations and a 4.2-star rating, Site Kit has proven to be a popular and reliable choice for WordPress users. The plugin’s recent updates and responsiveness to user issues further demonstrate its ongoing development and support.