13 Best WordPress Plugins for Links in 2025

1. Comprehensive Link Management: The Affiliate Links plugin offers an all-in-one solution for creating, cloaking, and managing both internal and external links, making it a great choice for affiliate marketers and content creators who need to streamline their link management.

2. Boosted SEO and Increased Revenue: By cloaking affiliate URLs, the plugin helps improve the trustworthiness of your links, leading to higher click-through rates and increased revenue. The ability to conceal sensitive information from competitors also protects your earnings.

3. Seamless Integration and Reporting: The plugin’s integration with popular analytics platforms like Google Analytics, Google Looker Studio, and Zapier provides detailed insights into your link performance, enabling you to make data-driven decisions to optimize your content and campaigns.

4. Proven Popularity and Reliability: With over 4,000 active installations and a 5-star rating, the Affiliate Links plugin has a track record of being a trusted and reliable solution. The fact that it has been updated within the last 2 months also demonstrates the developer’s commitment to maintaining and improving the plugin.

5. Advanced Features for Savvy Users: For users seeking more advanced functionality, the plugin offers a range of pro features, including integrations with major ad networks like Google Ads, Microsoft Ads, and Facebook Ads, as well as comprehensive performance reporting capabilities to help you maximize your affiliate marketing efforts.

1. Robust Backup and Migration Capabilities: UpdraftPlus is a comprehensive backup and migration plugin that can backup your entire WordPress site, including plugins, themes, and databases, to multiple remote storage locations. This ensures your site’s content, including any links, can be easily restored or migrated if needed.

2. Proven Reliability and Trust: With over 3 million active installations, UpdraftPlus is the world’s highest-ranking and most popular backup and migration plugin for WordPress. This widespread adoption and high user satisfaction (4.8 out of 5 stars) demonstrate the plugin’s reliability and trustworthiness.

3. Scheduled Backups and Automatic Restoration: UpdraftPlus allows you to schedule regular backups, so you can “set and forget” your backup process. Additionally, the plugin makes it easy to restore your site, including any links, with just a few clicks, ensuring you can quickly recover from any issues.

4. Premium Features for Enhanced Functionality: The UpdraftPlus Premium version offers advanced features like incremental backups, more remote storage options, and the ability to backup non-WordPress files and databases. These premium features can provide additional safeguards and flexibility for your site’s links and content.

5. Centralized Management for Multiple Sites: UpdraftCentral, a companion product to UpdraftPlus, allows you to manage backups, updates, and other site management tasks for multiple WordPress sites from a single dashboard. This can be particularly useful for users managing a network of sites with links spanning across them.

6. Continuous Updates and Support: The UpdraftPlus plugin is actively maintained, with updates and fixes released regularly. The plugin’s developers have demonstrated their responsiveness, addressing 66 out of 74 issues in the last 2 months, ensuring the plugin remains compatible and secure for your links and site content.

1. Comprehensive Link Management: Easy Affiliate Links offers a robust solution for managing all your affiliate links, including both cloaked “pretty links” and regular non-cloaked links. This makes it easy to keep your link structure organized and maintain full control over your affiliate marketing efforts.

2. Automatic Tracking and Insights: The plugin automatically tracks clicks on your affiliate links, providing you with valuable insights into your link performance. This includes tracking monthly and lifetime click counts, which can help you optimize your strategy and understand what’s working best.

3. Seamless Integration: Easy Affiliate Links is compatible with both the Classic Editor and the new Gutenberg Block Editor, as well as the popular Elementor page builder. This ensures a smooth integration with your existing WordPress workflow, regardless of your preferred content creation tools.

4. Flexible Link Customization: The plugin gives you the ability to use regular links or affiliate HTML code, create shortlinks to cloak your affiliate links, and apply UGC and sponsored attributes to your links. This level of customization allows you to tailor your affiliate link presence to your specific needs.

5. Responsiveness and Active Development: With regular updates (most recent being just 1 month ago) and a team that is responsive to user requests, Easy Affiliate Links demonstrates a commitment to ongoing improvements and enhancements. This gives users confidence in the plugin’s long-term viability and continued support.

6. Positive User Feedback: The plugin boasts over 9,000 active installations and a rating of 4.2 out of 5 stars, indicating a high level of user satisfaction. This positive feedback, combined with the plugin’s features and active development, makes it a reliable choice for users seeking a links management solution.

1. Robust Links Management: Elementor offers a range of powerful link-related features, including the ability to create custom link buttons, integrate social sharing links, and even build a “link in bio” component to promote your online presence. These advanced link capabilities can help you effectively showcase your content and drive engagement.

2. Seamless Integration with WordPress: As a leading WordPress website builder, Elementor is deeply integrated with the WordPress ecosystem, ensuring a smooth and intuitive experience when adding and managing links within your site. This tight integration means you can leverage Elementor’s features without having to worry about compatibility issues.

3. Customizable and Responsive Link Designs: Elementor’s drag-and-drop builder and comprehensive design tools allow you to create visually stunning and responsive link elements that perfectly match the branding and aesthetics of your WordPress site. Whether you need to display links in a grid, carousel, or other custom layout, Elementor provides the flexibility to achieve your desired look and feel.

4. Broad Plugin Ecosystem and Community Support: With over 10 million active installs and a 4.6-star rating, Elementor has a large and active user community. This means you can access a wealth of tutorials, plugins, and support resources to further enhance your links functionality and troubleshoot any issues that may arise.

5. Continuous Updates and Improvements: The Elementor team consistently updates the plugin, addressing security vulnerabilities and incorporating new features. This commitment to ongoing development ensures that your links functionality will remain up-to-date and secure, providing peace of mind as you build and maintain your WordPress site.

1. Efficient storage management: The EXMAGE plugin allows you to use external image URLs instead of storing images locally, saving valuable storage space on your WordPress site.

2. Seamless integration with media library: The plugin ensures that externally linked images are treated like normal media library attachments, allowing you to use them for featured images, product galleries, and more.

3. Compatibility with popular plugins: The plugin integrates with the ALD plugin, enabling you to use original AliExpress image URLs for your WooCommerce products, further streamlining your workflow.

4. Robust plugin support: With over 10,000 active installs and a 5-star rating, the EXMAGE plugin has a proven track record of reliability and user satisfaction. The plugin has also received updates in the last 2 months, indicating the developer’s commitment to maintaining and improving the tool.

5. Versatile integration options: The plugin offers a simple integration function that allows you to seamlessly add external image URLs to your WordPress content, making it easy to implement the links feature across your site.

We recommend the EXMAGE – WordPress Image Links plugin for users looking to streamline their image management and leverage external image hosting to save valuable storage space on their WordPress site.

1. Automated Screenshot Generation: The WP Links Page plugin automatically creates screenshots of each link, saving users the time and effort of manually finding or creating images for their links page. This feature provides a visually engaging way to showcase your links.

2. Flexible Display Options: The plugin allows you to display your links in a grid or list format, with customizable options for the number of columns, title, and description. This flexibility ensures you can create a links page that aligns with the branding and design of your WordPress site.

3. Convenient Link Management: Links can be added and edited directly in the WordPress dashboard, similar to how you manage posts and pages. This streamlined approach makes it easy to maintain and update your links as needed.

4. Widespread Adoption and Positive Reviews: With over 5,000 active installs and a 4.6-star rating, the WP Links Page plugin has demonstrated its popularity and user satisfaction. This track record of success and responsiveness to issues can give users confidence in its reliability and effectiveness.

5. Customizable Screenshot Refresh Rate: The plugin allows you to set the frequency of screenshot updates, ranging from twice-daily to monthly. This feature ensures your links page always reflects the current state of your linked content, providing visitors with up-to-date information.

6. Seamless Integration with WordPress: The plugin’s shortcode feature enables you to display your links anywhere on your WordPress site, making it easy to integrate your link gallery into your existing content and design.

1. XHTML Strict Compliant and SEO Optimized: The plugin uses JavaScript’s window.open() function, which ensures the generated code is XHTML Strict compliant and search engine optimized. This means your links will be properly indexed by search engines, unlike plugins that use less robust methods.

2. Lightweight and Versatile: The plugin adds only a few lines of vanilla JavaScript to your page, without requiring any external libraries like jQuery. This makes it a lightweight and efficient solution that won’t slow down your website. Plus, it can handle external links even if the user’s browser doesn’t support JavaScript.

3. Customizable Link Handling: The plugin allows you to set specific URLs that should be forced to open in a new window or ignored, giving you granular control over how links are handled on your site.

4. Active Community and Recent Updates: With over 30,000 active installations and a 4.5-star rating, this plugin has a strong user base and is actively maintained. The recent update addressing a known issue demonstrates the developer’s responsiveness to user feedback.

5. Multilingual Support: The plugin currently offers translations in Danish, Dutch, and Lithuanian, with the developer welcoming contributions for additional languages. This makes it a great choice for websites with international audiences.

6. Complementary Advanced Option: If you require more advanced link management features, the developer also offers a free “WP External Links” plugin, which provides additional customization options.

1. Seamless Affiliate Link Management: ThirstyAffiliates simplifies the process of managing affiliate links, allowing you to easily create, organize, and track your links through a user-friendly interface. The plugin’s custom post type design helps avoid link clashes and keeps your database clean.

2. Powerful Link Cloaking and Shortening: The plugin’s built-in affiliate link shortener and cloaker help you create clean, branded links that protect your affiliate URLs from being scraped or replaced. This feature is especially useful for maintaining the integrity of your affiliate marketing efforts.

3. Advanced Tracking and Reporting: ThirstyAffiliates provides detailed click statistics and reporting, enabling you to analyze the performance of your affiliate links over time. This data-driven approach can help you make informed decisions to optimize your affiliate marketing strategy.

4. Versatile Integration and Automation: The plugin offers seamless integration with Google Analytics, allowing you to easily track click events, and the Amazon API import feature makes it simple to add Amazon affiliate links to your site. The PRO version also includes automation tools like automatic keyword linking to boost your affiliate income.

5. Positive User Feedback and Responsive Support: With over 30,000 active installs and a 4.7-star rating, ThirstyAffiliates has demonstrated its popularity and user satisfaction. The plugin is also actively maintained, with issues being resolved in a timely manner, indicating reliable support for users.

1. Seamless integration with popular WordPress gallery solutions: The Gallery Custom Links plugin is compatible with the native WordPress Gallery, Gutenberg Gallery, and Meow Gallery, making it easy to add custom links to your images across different gallery setups.

2. Flexible linking options: The plugin allows you to specify the Link URL, Link Target (e.g., _blank for opening in a new tab), Link Rel, and Alt Label for each image, giving you full control over how your links function and appear.

3. Reliable and efficient content rewriting: The plugin offers multiple content rewriting methods, including the reliable HtmlDomParser and the faster DiDom, ensuring your links are correctly implemented without compromising the integrity of your site’s HTML.

4. Widespread compatibility and active development: With over 40,000 active installs and a 4.7-star rating, the Gallery Custom Links plugin has demonstrated its popularity and reliability. Furthermore, the plugin has received updates within the last 2 months, indicating ongoing support and maintenance by the developer.

5. Customization and optimization options: The plugin provides filters that allow you to optimize its use, running the plugin only on the pages where you need it, and supporting additional gallery plugins by customizing the CSS classes it targets.

6. Improved user experience: By automatically disabling the lightbox feature for images with custom links, the Gallery Custom Links plugin ensures a seamless browsing experience for your site visitors, who can now navigate directly to the desired URLs.

1. Comprehensive Link Management: The External Links plugin offers a robust set of features to manage both external and internal links on your WordPress site. It allows you to control various link attributes like nofollow, noopener, and opening links in a new window or tab, making it a versatile solution for your linking needs.

2. Enhanced Security and SEO: The plugin includes important security features like noopener and noreferrer attributes, which help protect your site and visitors from potential security risks. Additionally, the nofollow option provides SEO benefits by preventing search engines from following certain links.

3. Customization Options: With the ability to add link icons, set custom title and CSS classes, and apply different settings for individual links, the External Links plugin offers a high level of customization. This allows you to tailor the links on your site to match your branding and design preferences.

4. Proven Popularity and User Satisfaction: With over 100,000 active installs and a 4.3-star rating, this plugin has demonstrated its popularity and reliability among WordPress users. The fact that it has received positive feedback and had issues resolved in the last 2 months further reinforces its quality and responsiveness to user needs.

5. GDPR Compliance: The plugin’s developers have stated that it is GDPR-compliant, as it does not track, collect, or process any user data. This is an important consideration for website owners who need to ensure their site’s compliance with data protection regulations.

6. Flexible Integration: The plugin offers various actions and filters, allowing you to integrate it seamlessly with your WordPress site and implement custom functionality as needed. This level of extensibility makes it a versatile choice for users who require more advanced link management capabilities.

1. Effortless Link Management: BetterLinks offers an intuitive and easy-to-use interface, allowing you to create, shorten, and manage your links with just a few clicks. This streamlined approach makes it a breeze to keep your marketing campaigns organized and effective.

2. Powerful Analytics and Tracking: With real-time analytics, you can closely monitor the performance of your links, including click-through rates and detailed reports on top referrers, social media interactions, and more. This valuable data empowers you to make informed decisions and optimize your marketing strategies.

3. Seamless Integration with Gutenberg and Elementor: BetterLinks seamlessly integrates with popular WordPress page builders like Gutenberg and Elementor, enabling you to manage your links directly within the content creation process. This streamlined workflow saves you time and ensures your links are easily accessible.

4. Exceptional Popularity and User Satisfaction: With over 20,000 active installations and a stellar 4.8-out-of-5-star rating, BetterLinks has proven itself to be a trusted and reliable plugin in the WordPress community. The plugin’s responsiveness to issues and recent updates further demonstrate its commitment to providing a top-notch user experience.

5. Comprehensive Feature Set: BetterLinks offers a comprehensive suite of features, from link shortening and redirects to bot blocking and broken link checking. The plugin’s advanced capabilities, including split testing, custom scripts, and affiliate link disclosure, make it a versatile solution for various marketing and link management needs.

We recommend BetterLinks as a powerful and user-friendly plugin that can streamline your link management, enhance your marketing campaigns, and provide valuable insights to drive better results for your WordPress site.

1. Unparalleled speed and accuracy: The Broken Link Checker plugin is touted as being 20x faster than other solutions, thanks to its cloud-based link checking engine. This ensures comprehensive scanning and detection of broken links across your entire site, including external and internal links, without compromising performance.

2. Unlimited page and URL checking: Unlike some plugins with page limits, Broken Link Checker offers unlimited scanning capabilities, making it an ideal choice for managing large websites or multiple sites from a single dashboard.

3. Robust broken link detection and management: The plugin’s advanced features allow you to easily identify, edit, and unlink broken links directly from the user-friendly dashboard, helping you maintain a clean and healthy website.

4. Trusted by over 700,000 users: With an active install base of over 600,000 and a respectable 3.8-star rating, Broken Link Checker has clearly gained the trust of a significant user community, which is a strong indicator of its reliability and effectiveness.

5. Responsive development and security-focused: The plugin developers take security seriously and encourage users to report any vulnerabilities through the Patchstack Vulnerability Disclosure Program. Additionally, the plugin receives regular updates, with 10 out of 15 recent issues being resolved in the last 2 months, ensuring a continually improving user experience.

6. Flexible scanning options: Broken Link Checker offers two unique link checking engines – a cloud-based option for maximum speed and a local option for more control – allowing you to choose the approach that best suits your needs and preferences.

1. Customizable Link Creation: PrettyLinks allows you to create clean, simple URLs that redirect to any other URL, enabling you to turn long URLs into short, branded links using your own domain name. This feature helps improve the look and professionalism of your links.

2. Comprehensive Link Tracking and Reporting: The plugin provides detailed reports on the number of clicks and unique clicks for each link, as well as information on the referrer, browser, and operating system of the visitors. This valuable data can help you understand the performance and reach of your links.

3. Seamless Affiliate Link Integration: PrettyLinks is a great choice for affiliate marketers, as it allows you to easily cloak and track your affiliate links, improving the appearance and trustworthiness of your promotional content.

4. Intuitive User Interface: The plugin boasts an extremely intuitive admin interface, making the setup and link management process as simple as possible. This user-friendly experience can save you time and effort when working with your links.

5. Responsive Plugin Support: With regular updates and a high user satisfaction rating of 4.8 out of 5 stars, PrettyLinks demonstrates a commitment to providing a reliable and well-maintained solution for your links needs.

6. Extensive Pro Features: For users who need advanced link management capabilities, PrettyLinks Pro offers additional features, such as product displays, keyword and URL replacements, and expiring links, providing more control and flexibility over your links.