1. Seamless Google Tag Manager integration: The GTM4WP plugin automatically adds the necessary Google Tag Manager container code to your WordPress site, ensuring a hassle-free setup process. You don’t need to manually add the code snippets, saving you valuable time and effort.
2. Comprehensive data layer support: The plugin goes beyond just adding the Tag Manager code, it also pushes a wide range of page metadata and user information into the data layer. This rich data can power advanced analytics and marketing initiatives within your Tag Manager setup.
3. Flexible code placement options: The plugin offers multiple options for placing the secondary Tag Manager code snippet, including automatic placement for compatible themes and the ability to manually add it. This ensures the code is implemented correctly, even for users with custom WordPress setups.
4. Proven track record and active development: With over 700,000 active installs and a 4.5-star rating, the GTM4WP plugin has a strong reputation and is actively maintained, with developers resolving issues in a timely manner. This gives users confidence in the plugin’s reliability and long-term viability.
5. Advanced features for power users: The plugin provides additional capabilities like weather data integration, media player tracking, and the ability to whitelist or blacklist specific Tag Manager tags, triggers, and variables. These features cater to users with more sophisticated Google Tag Manager requirements.
6. Comprehensive documentation and support: The plugin’s detailed documentation and active support community can help users of all skill levels successfully set up and configure the Google Tag Manager integration, ensuring a smooth onboarding experience.
