1. Seamless Google Tag Manager Integration: The plugin allows you to easily integrate your Google Tag Manager ID, enabling you to manage your website’s tracking and analytics through the powerful GTM platform.
2. Comprehensive Google Analytics Deployment: With this plugin, you can deploy Google Analytics on your website without having to manually edit any code. This streamlines the setup process and ensures accurate data tracking.
3. Flexible Tracking Control: The plugin offers the ability to exclude logged-in users from tracking and ignore specific devices by setting a session cookie. This granular control helps you maintain user privacy and focus on relevant data.
4. Proven Popularity and User Satisfaction: With over 20,000 active installations and a 4.8 out of 5-star rating, this plugin has demonstrated its reliability and effectiveness in meeting the needs of WordPress users.
5. Responsive Support and Ongoing Updates: The plugin developers are actively engaged with the community, as evidenced by the recent issue resolutions. This suggests a commitment to maintaining the plugin and addressing user concerns in a timely manner.
6. Versatile Analytics Solution: By offering both Google Analytics and Google Tag Manager integration in a single plugin, users can streamline their website’s data tracking and analysis, simplifying their overall analytics setup.
