1. Powerful all-in-one email marketing solution: The Brevo plugin for WordPress offers a comprehensive set of features, including subscription forms, contact list management, marketing campaign creation, transactional email handling, and marketing automation – all integrated into a single plugin.
2. Exceptional email deliverability and tracking: The plugin automatically replaces the default WordPress SMTP with Brevo’s SMTP, ensuring enhanced email deliverability and providing real-time statistics on email performance, such as open rates, click-through rates, and bounce reports.
3. Intuitive email design and personalization: The plugin’s drag-and-drop email builder and library of mobile-friendly templates make it easy to create visually appealing and responsive newsletters. Additionally, the ability to personalize email content with dynamic fields like {NAME} can help improve user engagement.
4. Advanced contact list management and segmentation: The plugin offers robust contact list management capabilities, including unlimited custom fields, CSV and TXT file import, and advanced segmentation options to help users effectively target their audience.
5. Seamless marketing automation integration: The plugin automatically installs the Brevo automation script on your website and deploys the identify tag on Brevo forms and the WordPress login, allowing for the creation and management of sophisticated marketing automation workflows.
6. Strong user trust and support: With over 100,000 active installations and a 4.2-out-of-5-star rating, the Brevo plugin demonstrates its popularity and user satisfaction. Additionally, the plugin receives regular updates and the developer team is responsive to user issues, as evidenced by the high rate of resolved support tickets in the last 2 months.
