17 Best WordPress Plugins for Marketing in 2025

1. Powerful Popup Builder: Popup Maker is an incredibly versatile and flexible plugin that allows you to create any type of popup, modal, or content overlay for your WordPress website. Whether you need email opt-in popups, exit-intent popups, lead generation popups, or ecommerce popups, this plugin has you covered.

2. Seamless Integrations: The plugin integrates with all the most popular form plugins, including Ninja Forms, Gravity Forms, and Contact Form 7, making it easy to integrate your popups with your existing lead generation and email marketing efforts.

3. Comprehensive Targeting Options: Popup Maker’s advanced targeting conditions allow you to precisely control who sees your popups, ensuring that your marketing messages are delivered to the right audience at the right time.

4. Trusted by Hundreds of Thousands: With over 780,000 websites using Popup Maker and a 4.9-out-of-5-star rating from users, this plugin has clearly earned the trust of the WordPress community.

5. Responsive Development Team: The plugin is regularly updated, with 10 out of the last 12 issues being resolved in the last 2 months, demonstrating the responsiveness of the development team in addressing user concerns and improving the plugin’s functionality.

6. Versatile Triggering Mechanisms: Popup Maker offers multiple ways to trigger a popup, including automatically, on button click, on form submission, and when a user is about to leave your site, giving you the flexibility to create the perfect user experience.

1. Seamless HubSpot Integration: The MWB HubSpot for WooCommerce plugin offers a powerful and easy-to-use integration, allowing you to sync your WooCommerce store data with HubSpot’s robust CRM and marketing tools. This centralized platform gives you comprehensive customer profiles, advanced segmentation, and powerful analytics to drive your marketing efforts.

2. Abandoned Cart Recovery: With this plugin, you can easily track and recover abandoned carts, sending targeted follow-up emails to nudge customers back to complete their purchases. This feature can help you boost sales and minimize lost revenue from incomplete transactions.

3. Automated Email Marketing and Workflows: The plugin’s email marketing and automation capabilities, powered by HubSpot, make it simple to create and send personalized, responsive emails to your customers and leads. You can also set up automated workflows to nurture your audience and guide them through the customer journey.

4. Impressive Analytics and Reporting: The plugin provides in-depth analytics and reporting, helping you understand the performance of your marketing campaigns, customer behavior, and overall business growth. This data-driven approach allows you to optimize your strategies and make informed decisions to drive better results.

5. Intuitive and Responsive Support: With over 9,000 active installs and a 3.9 out of 5 star rating, the MWB HubSpot for WooCommerce plugin has a proven track record of providing a reliable and user-friendly experience. Additionally, the plugin is regularly updated, ensuring compatibility with the latest versions of WordPress and WooCommerce.

1. Comprehensive Content Planning Tools: PublishPress Planner offers a suite of features tailored for content marketing, including a Content Calendar, Content Overview, and Kanban Board. These tools provide a powerful overview of your publishing schedule and allow you to easily visualize, organize, and manage your content.

2. SaaS-Style Features in WordPress: Rather than using external services like Trello or Notion, PublishPress Planner lets you handle all your content planning and scheduling directly within your WordPress site. This integration can save you time and simplify your content management workflow.

3. Flexible Notifications and Reminders: The plugin’s Notification and Reminder features help keep you and your team informed about content changes and deadlines. You can even integrate with Slack to streamline communication and collaboration.

4. High User Satisfaction and Active Development: With a 4.9-out-of-5 star rating and over 6,000 active installs, PublishPress Planner has proven its reliability and popularity among WordPress users. The plugin also receives regular updates, demonstrating the team’s commitment to improving and supporting the product.

5. Cost-Effective Solution: Compared to hosted SaaS options like CoSchedule, PublishPress Planner offers a more affordable solution, especially for users who only need a single license. The free version provides a solid foundation, and the Pro upgrade unlocks additional advanced features.

6. Robust Publishing Workflow: PublishPress Planner is part of the broader PublishPress suite of plugins, which offer a range of powerful publishing tools like user management, content revisions, and checklists. This integrated ecosystem can help you establish a professional, streamlined content publishing workflow within your WordPress site.

1. Boost Your Online Reputation: The Widgets for Google Reviews plugin allows you to seamlessly display your positive Google reviews on your WordPress site, helping you build trust and credibility with potential customers.

2. Customizable and Responsive Design: With over 40 widget layouts and 25 pre-designed styles to choose from, you can easily find a review display option that aligns with your brand and website’s aesthetic, ensuring a visually appealing and mobile-friendly experience for your visitors.

3. Hassle-Free Implementation: Setting up the plugin takes just 2 minutes, as you simply need to copy your business website’s link and follow the straightforward instructions, allowing you to focus on other aspects of your marketing strategy.

4. Comprehensive Review Management: The professional version of the plugin offers advanced features, such as the ability to display reviews from multiple platforms, customize the widget design, and manage reviews across multiple businesses, providing a centralized solution for your online reputation management.

5. Boosts Your SEO: By showcasing your positive Google reviews on your website, you can improve your search engine visibility and rankings, as Google considers review signals as a key factor in their algorithm, helping you attract more potential customers.

6. Trusted and Supported: With over 500,000 active installations and a 4.9-star rating, the Widgets for Google Reviews plugin has proven its popularity and reliability. Additionally, the plugin is regularly updated and supported by a responsive customer service team, ensuring a seamless user experience.

1. Powerful AI-driven features: The Yoast SEO Premium plugin offers advanced AI capabilities, including Yoast AI Optimize and Yoast AI Generate. These features enable users, especially marketing professionals and content creators, to generate optimized titles and meta descriptions at the click of a button, saving time and effort.

2. Comprehensive content optimization: Yoast SEO provides detailed SEO and readability analysis, helping users create content that resonates with both search engines and readers. The plugin’s inclusive language analysis and integration with popular tools like Semrush and Wincher further enhance the content optimization process.

3. Technical SEO made easy: Yoast SEO handles many technical SEO tasks, such as optimizing meta tags, generating sitemaps, and implementing structured data, freeing up users’ time to focus on more strategic marketing efforts. The plugin’s regular updates ensure it stays up-to-date with the latest search engine requirements.

4. Seamless integration and user-friendly experience: Yoast SEO seamlessly integrates with popular WordPress plugins and themes, including Elementor, Algolia, and Advanced Custom Fields. The plugin’s intuitive setup process and comprehensive documentation make it accessible to users of all skill levels, ensuring a smooth marketing optimization workflow.

5. Trusted by millions: With over 10 million active installations and a 4.8-out-of-5-star rating, Yoast SEO has established itself as the #1 WordPress SEO plugin. This widespread adoption and high user satisfaction serve as strong indicators of the plugin’s effectiveness and reliability for marketing-focused users.

1. Comprehensive WooCommerce Marketing Automation: ShopMagic offers a wide range of marketing automation features tailored specifically for WooCommerce stores. From abandoned cart recovery to customized follow-up emails, this plugin provides the tools to automate and streamline your e-commerce marketing efforts.

2. Personalized Customer Engagement: With the ability to create unique emails for different products, send welcome messages, and set up win-back campaigns, ShopMagic helps you deliver a personalized experience that can improve customer retention and drive more sales.

3. Seamless Integration and Versatility: As a WordPress plugin, ShopMagic integrates seamlessly with your WooCommerce store, allowing you to manage your marketing campaigns and email templates directly from the WordPress dashboard. The plugin’s extensibility also makes it easy to customize and expand its functionality to meet your specific needs.

4. Positive User Feedback and Active Development: With over 10,000 active installations and a 4.7-star rating, ShopMagic has proven its value to the WordPress and WooCommerce community. The plugin’s recent updates and responsiveness to user issues further demonstrate the team’s commitment to providing a reliable and continuously improving solution.

5. Free Core Functionality with Flexible Upgrades: ShopMagic offers a robust free version that includes a wide range of marketing automation features, making it an accessible option for businesses of all sizes. For users who require additional capabilities, the paid ShopMagic PRO version offers a range of add-ons, such as delayed actions, personalized coupons, and integrations with popular WooCommerce extensions.

1. Powerful Email Marketing and Automation: Omnisend’s plugin empowers users to create beautiful email campaigns, newsletters, and automated workflows to engage their audience like never before. With features like segmentation, A/B testing, and real-time reporting, users can optimize their marketing efforts for maximum impact.

2. Seamless Integration with Popular WordPress Plugins: The plugin seamlessly integrates with leading WordPress form builders, such as Contact Form 7, Gravity Forms, and Ninja Forms, allowing users to capture more leads and build their email lists easily.

3. Comprehensive Marketing Solution: Omnisend’s plugin goes beyond email, offering SMS marketing and popup forms to help users reach their audience through multiple channels. This all-in-one approach can streamline a user’s marketing efforts and increase their chances of success.

4. Trusted by Over 100,000 Brands Worldwide: With an impressive 100,000+ active installations and a 4.4-star rating, Omnisend’s plugin has clearly proven its worth, making it a reliable choice for users seeking a robust marketing solution for their WordPress site.

5. GDPR-Compliant and Secure: Omnisend is committed to data privacy and security, ensuring that users can collect and manage their customer data in a responsible and compliant manner. This gives users peace of mind and helps them build trust with their audience.

6. Constantly Evolving and Updated: The plugin is regularly updated, with the latest version released just 4 days ago. This demonstrates the developer’s dedication to improving the plugin and addressing any issues, ensuring users have access to the best possible marketing tools for their WordPress site.

1. Robust Marketing Features: The Royal Elementor Addons and Templates plugin offers a comprehensive suite of marketing-focused widgets and tools, including a WooCommerce product grid, carousel, and slider, as well as options for product wishlist, comparison, and live search. This makes it an excellent choice for users seeking to enhance the marketing and sales capabilities of their WordPress website.

2. Highly Customizable Design: With over 90 Elementor addons and 100+ pre-designed templates, users can create visually stunning and highly customized marketing elements, such as promotional boxes, image grids, and sliders, without the need for extensive coding knowledge. The plugin’s intuitive and user-friendly interface empowers users to take their marketing efforts to the next level.

3. Expanded Functionality with Pro Features: While the free version of the plugin offers a robust set of features, the Pro version unlocks even more advanced functionality, such as infinite scrolling, product likes and sharing, and custom fields. This allows users to further enhance their marketing capabilities and tailor the plugin to their specific needs.

4. Strong User Satisfaction and Responsiveness: With a 4.8-out-of-5-star rating and over 500,000 active installations, the Royal Elementor Addons and Templates plugin has demonstrated its popularity and user satisfaction. Additionally, the plugin has a track record of addressing issues quickly, with 84 out of 94 issues resolved in the last 2 months, ensuring a reliable and up-to-date experience for users.

5. Continuous Updates and Expansion: The plugin is actively maintained, with the latest updates occurring just 2 weeks ago. This commitment to ongoing development and improvement ensures that users can continue to benefit from the plugin’s marketing features as their needs evolve and new industry trends emerge.

1. Comprehensive Email Marketing Solution: The Newsletter plugin offers a robust email marketing system for WordPress, with features like unlimited subscribers, customizable subscription forms, and detailed email tracking. This makes it an ideal choice for bloggers and businesses looking to build and engage their email lists.

2. Seamless Integration and Extensibility: The plugin is highly compatible with various WordPress plugins, including SMTP mailers, form builders, and e-commerce platforms. Additionally, the wide range of free and premium addons provide even more functionality, allowing users to tailor the plugin to their specific marketing needs.

3. GDPR Compliance and Data Privacy: The Newsletter plugin is designed with data privacy in mind, providing the necessary tools to achieve GDPR compliance. This is a critical consideration for businesses operating in the European Union or serving an international audience.

4. Positive User Feedback and Continued Development: With over 300,000 active installations and a 4.6-star rating, the Newsletter plugin has proven itself to be a reliable and popular choice among WordPress users. Furthermore, the plugin is regularly updated, with the latest update just 5 days ago, ensuring ongoing support and improvements.

5. Scalable and Flexible Email Campaigns: The plugin’s advanced targeting options, customizable templates, and delivery speed controls allow users to create and send highly effective email campaigns, tailored to their audience’s preferences. This flexibility ensures that the plugin can grow with a business’s marketing needs.

6. Dedicated Support and Community: The Newsletter plugin offers comprehensive support resources, including a dedicated support forum, documentation, and one-on-one support for premium users. Additionally, the active development team and online community provide users with a strong support network, ensuring they can get the most out of the plugin.

1. Branded link creation and management: PrettyLinks allows you to create clean, branded links using your own domain, making it easy to share your content and affiliate links across various platforms while maintaining a consistent brand identity.

2. Robust link tracking and reporting: The plugin provides detailed analytics on your links, including the number of clicks, unique visitors, and information on the devices and locations of your audience. This data can help you optimize your marketing strategies.

3. Seamless integration with payment processing: The PrettyLinks Pro version offers the PrettyPay feature, which enables you to create branded, one-click payment links, making it easy to sell products or services directly through your custom links.

4. Automated link management: PrettyLinks can automatically create links for your new content and replace keywords or URLs within your site, saving you time and ensuring consistent branding across your online presence.

5. Flexible redirect options: The plugin supports various redirect types, including permanent (301), temporary (302 and 307), cloaked, and geolocation-based redirects, giving you full control over how your links function.

6. Strong user adoption and support: With over 300,000 active installations and a 4.8-star rating, PrettyLinks has a large and engaged user base, indicating its popularity and the reliability of its ongoing development and support.

1. Comprehensive Marketing Capabilities: Popup Builder offers a wide range of popup types, including image, HTML, subscription, video, and more, making it a versatile solution for various marketing needs. Whether you want to capture leads, promote offers, or increase social engagement, this plugin has the features to help you achieve your goals.

2. Ease of Use and Customization: The plugin boasts a user-friendly interface, allowing you to create and manage your popups without any special coding knowledge. Additionally, the 100% customizable design options enable you to create popups that seamlessly integrate with your brand’s look and feel, helping to enhance your marketing efforts.

3. Powerful Targeting and Automation: Popup Builder’s premium features include advanced targeting capabilities, such as location, device, and user behavior-based targeting. This allows you to deliver the right message to the right audience, maximizing the impact of your marketing campaigns. The plugin also offers lead nurturing automation, making it easier to convert visitors into customers.

4. Extensive Integration Capabilities: The plugin integrates with a wide range of popular WordPress plugins, including WooCommerce, MailChimp, and Ninja Forms, among others. This integration allows you to leverage your existing tools and data, creating a more cohesive and effective marketing strategy.

5. Strong User Satisfaction and Responsiveness: With over 200,000 active installs and a 4.7-star rating, Popup Builder has proven its popularity and reliability among WordPress users. Moreover, the plugin’s developers have demonstrated a commitment to addressing user concerns, resolving 7 out of 18 issues in the last 2 months, ensuring a positive user experience.

We recommend Popup Builder as a compelling choice for WordPress users seeking a robust and user-friendly marketing plugin that can help them achieve their conversion and engagement goals.

1. All-in-one marketing solution: The HubSpot WordPress plugin offers a comprehensive suite of marketing tools, including CRM, email marketing, live chat, forms, and analytics – all integrated seamlessly within your WordPress site. This allows you to manage your entire marketing strategy from a single platform.

2. Powerful lead generation and nurturing: The plugin’s form builder and popup creation tools make it easy to capture leads on your website. Plus, the email marketing and automation features help you nurture those leads and convert them into customers.

3. Streamlined customer experience: The real-time live chat and chatbot functionality allow you to engage with website visitors and provide instant support, enhancing the customer experience and increasing the chances of conversion.

4. Robust analytics and reporting: The built-in marketing analytics dashboards give you a clear understanding of your website’s performance, visitor behavior, and the effectiveness of your marketing efforts – empowering you to make data-driven decisions.

5. Extensive integrations: The HubSpot WordPress plugin seamlessly integrates with over 1,030 popular tools and platforms, including social media, e-commerce, and CRM systems, allowing you to create a unified marketing ecosystem.

6. Trusted by users: With over 300,000 active installs and a 4.4-star rating, the HubSpot plugin has a proven track record of success and satisfaction among WordPress users. The plugin’s recent updates and responsiveness to issues further demonstrate its ongoing commitment to improving the user experience.

1. Comprehensive Email and SMS Marketing Solution: Omnisend is an all-in-one plugin that combines email and SMS marketing capabilities, allowing you to reach your customers through multiple channels and drive engagement.

2. Easy-to-Use Automation Workflows: With Omnisend’s visual workflow builder, you can easily create complex automation sequences, such as welcome emails, abandoned cart reminders, and win-back campaigns, to nurture your customers and boost sales.

3. Advanced Segmentation and Targeting: Omnisend enables you to segment your email and SMS lists based on customer behavior, demographics, purchase history, and more, ensuring your marketing campaigns are highly targeted and relevant.

4. Seamless WooCommerce Integration: As a native WooCommerce integration, Omnisend offers a seamless experience, allowing you to leverage your e-commerce data to create personalized campaigns and drive more sales.

5. Proven Reliability and Responsiveness: With over 70,000 active installations, a 4.9-star rating, and a track record of resolving issues promptly, Omnisend demonstrates its reliability and responsiveness, giving you confidence in its performance.

6. Flexible Integrations and Migrations: Omnisend offers a wide range of integrations with popular e-commerce and marketing tools, making it easy to connect with your existing ecosystem. Additionally, the plugin provides dedicated migration tools to help you switch from other platforms like Mailchimp and Klaviyo with ease.

1. Versatile Marketing Solutions: Hustle offers a range of marketing tools, including popups, slide-ins, widgets, and embeds, allowing you to easily build a mailing list and engage with your audience through various channels.

2. Extensive Template Library: With Hustle’s pre-designed templates for different use cases, such as Black Friday promotions, giveaways, and newsletter signups, you can quickly create visually appealing and on-brand marketing campaigns.

3. Advanced Customization Options: Hustle provides a flexible design editor, enabling you to thoroughly customize the appearance of your marketing modules, including colors, animations, layouts, and mobile-responsive settings, ensuring they seamlessly integrate with your website.

4. Powerful Targeting and Scheduling: Hustle’s intelligent targeting and scheduling features allow you to deliver your marketing content to the right audience at the optimal time, maximizing the impact of your campaigns.

5. Seamless Integrations: Hustle seamlessly integrates with popular email service providers and form builders, making it easy to capture leads and nurture your mailing list.

6. Proven Popularity and Reliability: With over 100,000 active installations and a 4.4-star rating, Hustle is a well-established and trusted plugin among WordPress users. Its recent updates and responsiveness to issues further demonstrate its reliability and commitment to improving the user experience.

1. All-in-one email marketing solution: The Brevo WordPress plugin offers a comprehensive set of features for managing your email marketing campaigns, from subscription forms and contact lists to automated workflows and detailed analytics. This makes it an attractive option for users who want to consolidate their marketing tools in a single, easy-to-use platform.

2. Powerful yet user-friendly: The plugin boasts a drag-and-drop email designer, a library of mobile-friendly templates, and personalization capabilities, allowing users to create visually appealing and targeted campaigns without requiring advanced technical skills.

3. Enhanced deliverability and tracking: By automatically replacing the default WordPress SMTP with Brevo’s SMTP, the plugin ensures improved email deliverability and provides real-time insights into your campaigns’ performance, including metrics like opens, clicks, and bounces.

4. Growing user base and active support: With over 100,000 active installs and a 4.2-star rating, the Brevo plugin has a strong track record of user satisfaction. Additionally, the plugin is regularly updated, and the team is responsive to user issues, as demonstrated by the recent resolution of 9 out of 11 reported problems.

5. Automation capabilities: The plugin’s marketing automation features, including the auto-installation of the Brevo script and the deployment of the identify tag, allow users to seamlessly integrate their WordPress site with advanced marketing workflows, streamlining their overall marketing efforts.

6. Multilingual support: The Brevo plugin is available in both English and French, making it accessible to a broader user base and potentially more suitable for international or multilingual WordPress sites.

1. Powerful Marketing Integrations: WooCommerce offers seamless integrations with leading marketing platforms like Google Ads, HubSpot, Mailchimp, and Facebook, allowing you to effortlessly expand your audience and drive more sales across multiple channels.

2. Customizable Storefront and Product Pages: Create visually appealing and conversion-optimized storefronts and product pages using the modular product blocks and theme options, ensuring your marketing efforts are supported by an engaging and user-friendly shopping experience.

3. Robust Reporting and Analytics: The WooCommerce Admin dashboard provides a comprehensive suite of performance metrics and analytics, enabling you to monitor the success of your marketing campaigns and make data-driven decisions to optimize your strategy.

4. Scalability and Flexibility: As an open-source platform, WooCommerce is designed to scale with your business, allowing you to add new features and functionality through a vast ecosystem of extensions. This flexibility ensures your marketing efforts can grow alongside your online store.

5. Community-Driven Development: With a large and active community of contributors, WooCommerce is continuously updated and improved, ensuring your marketing tools and strategies stay up-to-date and effective. The platform’s strong community presence also means you can find ample resources and support to help you succeed.

6. Data Ownership and Control: Unlike hosted ecommerce solutions, WooCommerce gives you full ownership and control over your store’s data, allowing you to export and move your content to any platform as needed, without restrictions on your marketing efforts.

1. All-in-one Email Marketing Solution: MailPoet offers a comprehensive email marketing suite right within your WordPress dashboard, allowing you to create, send, and manage your campaigns without leaving your website.

2. Beautiful and Responsive Email Templates: MailPoet provides a selection of pre-designed, responsive email templates that ensure your newsletters and emails look great across all devices, making it easy to create professional-looking communications for your audience.

3. Seamless WooCommerce Integration: For online stores, MailPoet offers powerful WooCommerce features, including automated welcome emails, abandoned cart reminders, and targeted product and category-based email campaigns to help you boost sales and improve customer engagement.

4. Reliable Email Delivery: With the MailPoet Sending Service, you can ensure your emails reach the inbox rather than the spam folder, thanks to features like automated bounce and complaint handling, email authentication, and high-speed sending capabilities.

5. Flexible Pricing and Free Plan: MailPoet offers a free plan for up to 1,000 subscribers, making it an accessible option for small businesses and those just starting with email marketing. Paid plans with enhanced functionality are also available for growing your email list and business.

6. Strong User Trust and Satisfaction: With over 600,000 active installs and a 4.4-star rating, MailPoet has proven itself as a trusted and reliable email marketing plugin for the WordPress community, further reinforced by its regular updates and responsive support.