1. Comprehensive Image Optimization: Smush is a powerful image optimization plugin that offers lossless compression, lossy compression, and ultra-compression (Pro only) to reduce image file sizes without compromising quality. This helps improve website performance and load times.
2. Next-Gen WebP Conversion: The plugin’s Local WebP feature makes it easy to convert your images to the efficient WebP format, which can reduce file sizes by up to 34% compared to JPEG. This helps you serve faster-loading, higher-quality images to your visitors.
3. Automated Optimization and Bulk Smushing: Smush can automatically optimize your images as they are uploaded, saving you time and effort. The bulk optimization feature also allows you to compress all your existing images with a single click.
4. User-Friendly and Widely Trusted: With over 1 million active installs and a 4.8-star rating, Smush is a well-established and trusted image optimization plugin for WordPress. Its user-friendly interface and wide compatibility make it a great choice for both beginners and experienced users.
5. Impressive Performance and SEO Benefits: By optimizing your images, Smush can help improve your website’s overall performance and load times, which can positively impact your site’s SEO and user experience. This is especially important as the Core Web Vitals update becomes a more significant ranking factor.
6. Multisite Compatibility and Configuration Saving: Smush is fully compatible with WordPress Multisite, allowing you to optimize images across your entire network. Additionally, the plugin’s configuration saving feature enables you to easily apply your preferred settings to other sites, saving you time and ensuring consistency.
