1. All-in-one email marketing solution: The Brevo plugin offers a comprehensive set of features for newsletter management, including custom subscription forms, contact list management, email campaign creation, and automated marketing workflows. This makes it a one-stop-shop for users looking to streamline their email marketing efforts.
2. Drag-and-drop email designer: The plugin provides a user-friendly, drag-and-drop email design tool, allowing users to create visually appealing newsletters without requiring extensive design skills. Additionally, the library of mobile-friendly email templates offers a great starting point for those who want a professional look and feel.
3. Improved deliverability and tracking: The plugin automatically integrates with Brevo’s SMTP service, enhancing email deliverability and providing advanced statistics on opens, clicks, and bounce rates. This helps users monitor the performance of their newsletter campaigns and make data-driven decisions.
4. Popularity and active community: With over 100,000 active installations and a 4.2-star rating, the Brevo plugin demonstrates its popularity and widespread adoption among WordPress users. Moreover, the plugin’s developers have been responsive to issues, resolving 9 out of 11 reported problems in the last 2 months, indicating a commitment to ongoing support and improvement.
5. Automation and segmentation capabilities: The plugin’s marketing automation features, such as the auto-installation of the Brevo script and the identify tag integration, allow users to streamline their newsletter workflows. Additionally, the advanced segmentation capabilities enable users to target specific audience groups, improving the relevance and effectiveness of their campaigns.
