1. Seamless integration with WooCommerce: This plugin is designed specifically to integrate Google Analytics with your WooCommerce-powered online store. This allows you to easily track and analyze important e-commerce data, such as referrals and transactions, within your Google Analytics dashboard.
2. Support for both Universal Analytics (GA3) and Google Analytics 4 (GA4): The plugin supports the latest version of Google Analytics, GA4, as well as the widely-used Universal Analytics (GA3) standard. This ensures your analytics data is future-proofed and compatible with the latest Google Analytics updates.
3. Improved e-commerce tracking: By adding transaction information to your Google Analytics data, you can gain deeper insights into your online store’s performance. This can help you make more informed decisions to optimize your marketing and sales strategies.
4. Regular updates and active community: The plugin has been updated within the last 3 weeks, indicating the developers are actively maintaining and improving it. With over 200,000 active installs, it has a sizable user community that can provide support and feedback.
5. Responsive to user issues: The plugin has a good track record of resolving user issues, with 10 out of 11 recent issues being addressed in the last 2 months. This responsiveness and commitment to user support can give you confidence in the plugin’s reliability.
