How A Newpaper Publication Used GoPublish To Streamline Their Content Publishing
With Tara Kerwin, Graphic Designer and Website Manager at Robson
Company
Robson Resort Communities are luxury master-planned communities designed for active adults aged 55 and over.
Headquarters
Sun Lakes, AZ (metro Phoenix area)
Industry
Newspaper publishing
8
Websites connected
1000+
Hours saved
2660
Posts exported
0
Vulnerabilities & security issues
The Challenge
For many years, Robson relied on a plugin called Docs2WP, which scraped Google Docs folders into WordPress posts. This process, though effective, was heavily dependent on deprecated technology and had started to show signs of inefficiency and potential security vulnerabilities.
Tara Kerwin, the Graphic Designer and Website Manager at Robson.com, knew that their content publishing process needed an upgrade to avoid future disruptions and improve overall workflow efficiency.
The Solution
In search of a more reliable and modern solution, Tara discovered GoPublish through a Google search. After evaluating various options, GoPublish stood out as the best fit for Robson.com’s needs, offering a seamless transition from their existing workflow without disrupting the operations of other team members.
The primary concern was finding a tool that could replace the deprecated Docs2WP plugin while maintaining the established processes and minimizing any learning curve for the team.
GoPublish provided an ideal solution, allowing the team to export edited articles directly from their publications to individual websites without the need for manual intervention. The ease of use, coupled with the ability to monitor the export process through a convenient spreadsheet, meant that any issues, such as timeouts during export, could be quickly identified and rectified without the cumbersome process of tracking down missing articles individually.
How Robson uses GoPublish
Once any of Robson.com’s eight monthly publications goes to press, Tara and her team export the edited articles directly to the corresponding websites using GoPublish. The process is straightforward and involves minimal manual intervention. Tara primarily manages the process, with two backup team members available to step in if needed. The simplicity of documenting the workflow for these backups is a testament to GoPublish’s user-friendly design.
The most valuable aspect of GoPublish for Robson.com has been its ability to seamlessly integrate into their existing workflow without requiring significant changes. This smooth transition was crucial, as it allowed the team to continue operating without disrupting the work of multiple editors and typists. The convenience of re-running exports in case of timeouts without having to manually track down errors has also been a game-changer for the team’s efficiency.
Key Features Used
Automated Bulk Export
GoPublish enables the seamless export of articles from monthly publications to individual websites, significantly reducing the time and effort required for manual processes. The ability to view and verify each exported article through a spreadsheet provides an added layer of accountability and ease of troubleshooting. This feature has been instrumental in ensuring that all articles are correctly published, even if the export process is interrupted.
SEO & Image Optimization
GoPublish includes built-in SEO and image optimization tools that have streamlined the process of ensuring all published content is search engine-friendly and visually optimized. This feature has allowed Robson.com to maintain high standards for SEO without needing additional plugins, ensuring that their content reaches the widest possible audience while also enhancing page load speeds.
Tags & Categories
GoPublish simplifies the organization of content through its intuitive tagging and categorization system. This feature has enabled Robson.com to maintain a structured and easily navigable content library, making it easier for their audience to find relevant articles. The automated application of tags and categories during the publishing process has also reduced manual workload, further enhancing workflow efficiency.
The Outcomes
Since implementing GoPublish, Robson.com has seen a marked improvement in the ease of use and accountability within their content publishing workflow. The team no longer has to worry about the security vulnerabilities associated with outdated plugins, and the transition to GoPublish has been virtually painless. The tool has allowed the organization to maintain its established workflows while benefiting from the modern, reliable technology that GoPublish offers.
Although the ROI in terms of time savings may be difficult to quantify due to the similarity with their previous workflow, the improvement in process reliability and user experience is undeniable. The added peace of mind, knowing that they have a robust, secure, and well-supported solution in place, has been a significant benefit to the team.
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