1. Seamless Google Tag Manager Integration: The Site Kit plugin makes it easy to set up and manage Google Tag Manager without having to edit any code on your WordPress site. This streamlines the process of implementing and configuring your Google Tag Manager tracking.
2. All-in-One Google Analytics and Reporting: Along with Google Tag Manager, Site Kit provides access to a wealth of other Google tools like Search Console, AdSense, and PageSpeed Insights. This allows you to get comprehensive insights and analytics about your site’s performance, traffic, and revenue – all from a single dashboard.
3. Authoritative and Up-to-Date Data: As the official Google plugin for WordPress, Site Kit delivers authoritative data and metrics directly from Google’s own products. You can trust that the information you’re viewing is accurate and up-to-date.
4. Convenient Dashboard Access: With key metrics and data from Google tools displayed directly on your WordPress dashboard, you can easily monitor and analyze your site’s performance without having to switch between multiple platforms.
5. Robust Permissions Management: Site Kit offers granular permissions controls, allowing you to manage access to the various Google products integrated with your site. This ensures the right people have the appropriate level of access to the data and tools.
6. Demonstrated Popularity and Reliability: With over 4 million active installations and a 4.2-star rating, Site Kit has proven to be a popular and reliable choice for WordPress users. The plugin’s recent updates and responsiveness to user issues further demonstrate its ongoing development and support.
